They stand for repetition, as in going round and round in circles. And this much is true: every few years we are given another reason to talk about the fairness of licence fee funding in an increasingly commercial context; every few days we are given another chance to watch old episodes of My Family.

I've not seen these new "circle" BBC 1 idents for which our telly tax was used, but the blogosphere seems pretty unimpressed. The designer/media wankers types in Soho probably care far more about these superficial cosmetic things than most of the viewers. I think they should have a Happy Shopper style testcard demonstrating how little money was spent on something so trivial.