When Iceland hired gobby Kerry Katona to be in their ads for supercheap and nasty food, I suspect they were aiming for a particular socio-economic group. Their latest ad only seems to confirm this when she says "I thought you had to be rich, posh and clever to have a party" and then demonstrates that if you shop at Iceland, you can have a party - even if you're poor, common and stupid - well that's what the ad implies anyway. There's nothing like insulting your target market. She's not poor though after pretending to sing with atomic kitten and then marrying another successful popstar....