The Guardian are definitely dumbing down a bit now, especially as they even have an article on the new Shayne Ward song and video.

"Yes, we know the Pinky and Perky thing worked for Akon in Lonely, but it doesn't mean it's a good idea, does it?
Whatever the case, it's the only thing to make me literally laugh out loud 15 times in one song so far this year, so well done that producer."

well yes I thought the same thing too but it sure is a catchy song and he looks supersexy in the video. It's a real shame it's chopped up into really short edits because you never really get a good look at his dancing which would have made the video even better. And he does some really funny exaggerated lipsyncing too, but I'd let him off. Hell, I'd let him anything!